Virgin Media - Britain's only quad play provider of TV, broadband, phone and mobile - has chosen data mining technology from KXEN to help it target, cross sell and up sell to its almost 10 million customers. Virgin Media analysts will be using KXEN's technology to improve the accuracy and relevance of ongoing CRM initiatives.

Confirmit (OSE:CONF), the world’s leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM) is pleased to announce that it has successfully implemented Confirmit EFM for Virgin Media