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New visual distortion effect

The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study from the Journal of Consumer Research.

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Research shows NPD1 protects a key component of vision

Two papers to be published in the Early Edition online of the Proceedings of the National Academy of Sciences (PNAS) the week of July 30-August 3, 2007 report findings that demonstrate that neuroprotectin D1 (NPD1) protects against damage to retinal pigment epithelial (RPE) cells and identifies an important trigger for its production and novel molecular mechanisms that support vision.

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FDA Approves CustomVue Monovision LASIK

The U.S. Food and Drug Administration approved for marketing the first LASIK device designed for treating one eye to see far away objects and the other eye for close-up vision.

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Unusual color properties of pumpkin seed oil

The unique makeup of the cells in our retina, as well as the specific physical properties of substances themselves, explain why we occasionally see things change color before our very eyes! Samo and Marko Kreft from the University of Ljubljana in Slovenia investigated this phenomenon using pumpkin seed oil as an example.

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Action Video Games Sharpen Vision 20 Percent

Video games that contain high levels of action, such as Unreal Tournament, can actually improve your vision.

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St. Jude Announces Breakthrough In Eye Cancer Treatment

Scientists at St. Jude Children's Research Hospital have demonstrated in a mouse model a new, locally applied treatment for the eye cancer retinoblastoma that not only greatly reduces the size of the tumor, but does so without causing the side effects common with standard chemotherapy. The treatment also appears to be suitable for certain forms of breast, lung, prostate and colon cancer, and is simple enough for widespread use even in countries with limited resources.