The Internet has provided WAYS to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, and personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

It is a well-known and widely accepted fact that we live in Internet age. Earlier it simply meant that if you are not online, you don't exist. But in the present scenario it means if you are not listed in the first one or two pages of a search engine, you will not survive for long. Everybody is trying out different techniques to optimize their search engine rankings, some succeeding and many others failing in achieving this goal.