Speaking to a group of British broadcasting executives via video link, Google's CEO Eric Schmidt said that it will be hard for the publishers to charge for online content. He questioned Rupert Murdoch's plans to start charging for online content.
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The Encyclopedia Brittannica now has a special program for web publishers, including bloggers, webmasters, and anyone who writes for the Internet allowing complimentary access to the Encyclopaedia Britannica online.
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Adsense today informed web publishers about an upcoming feature called Ad Review Center, which is designed to give web publishers who monetize their web sites with Adsense more control over site targeted ads.
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Western Union's payment program gives AdSense publishers a quick and easy way to receive funds.
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Microsoft Corp. today announced that more than 20 publishers have switched from other ad serving providers or solutions to the Atlas Publisher Suite, since the company unveiled its plans to acquire aQuantive Inc., marking a major milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group. New customers include SmartBrief Inc., Reunion.com Inc. and Entrepreneur.com Inc.
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Microsoft Corp. has completed its acquisition of aQuantive Inc. The acquisition will help Microsoft deliver on its previously outlined goal to provide the advertising industry with a world-class advertising platform across devices and media that will create the best experiences for users, advertisers and publishers.
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Google DoubleClick Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience.
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The Online Publishers Association (OPA) today announced the results of a study that provides marketers with a new guide for understanding and quantifying the best online advertising environments. "The OPA Advantage: Attracting the Most Valuable Buyers" is a detailed analysis of the demographics and purchasing activity of Web users.
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With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services.
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