The interactive look and feel of a corporate website could help shape positive perceptions about the organization if the site includes a likeable design and features that engage the target audience, especially job seekers, according to media researchers.

SensorPedia, a writeable Web site in development at Oak Ridge National Laboratory, solves a huge problem by giving emergency responders and decision-makers access to data from diverse sensor networks in near real time.

Early findings by Carnegie Mellon University researchers suggest that people who are suckered by a spoof email into visiting a counterfeit Web site are also people who are ready to learn their lesson about “phishing” attacks.

The Kellogg School of Management at Northwestern University today announced the launch of Kellogg Insight, a Web-based research digest that highlights Kellogg faculty research. The site is accessible at the following link: www.insight.kellogg.northwestern.edu.

Having a Web presence is important for those small businesses and entrepreneurs that want to attract new and existing customers. However, a poorly designed Web site can hurt the image of a small business. Therefore, when building a Web site, it is important to understand what works and what does not.

A review of six publicly available hospital comparison Web sites suggests that they display inconsistent results and use inappropriate or incomplete standards to measure quality, according to a report in the September issue of Archives of Surgery, one of the JAMA/Archives journals.

Google Inc. and Salesforce.com Inc., a provider of Web services for businesses, plan to announce today that they are collaborating to target small businesses, reported The Wall Street Journal.

Even in the digital world, people respond to the expression of a computerized face.
New Ohio State University research suggests that the simulated emotions of digital characters on web sites might have a real impact on the potential customers that view and interact with them.