Ad Context is everything

harminka — Tue, 16 Sep 2008 07:38:46 -0500

An Armani ad on 1 page changes perception of Honda ad on next page

Advertisers Breaking out The Funny

funniestadsdotcom — Tue, 22 Apr 2008 09:38:51 -0500

For at least the past decade, ad agencies have been pushing their clients to use sex to sell their products, but more recently we’re seeing an overwhelming amount of funny commercials.

Counting every thought: What consumers see when looking at ads

harminka — Mon, 21 Apr 2008 12:08:08 -0500

Thought-listing exercises are frequently used by researchers to gauge people’s reactions to advertisements. But a new paper in the June 2008 issue of the Journal of Consumer Research from the Wharton School of Business suggests two alternative methods that may more accurately reveal what consumers actually notice.

Being distracted can make you more susceptible to ads

harminka — Mon, 21 Apr 2008 11:26:48 -0500

A can of Coke next to the word “awesome”; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions.

Study finds simple recipe for ad success

harminka — Mon, 11 Feb 2008 13:08:15 -0600

Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.

Microsoft and EDGAR Online Team Up on Advertising and Content

harminka — Wed, 16 Jan 2008 14:18:02 -0600

Microsoft Corp. and EDGAR Online Inc. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the EDGAR Online audience and content to the MSN portal.

Most TV prescription drug ads minimize risk information

harminka — Fri, 04 Jan 2008 12:52:56 -0600

Prescription drug ads on television first hit the airwaves just over a decade ago, but a new University of Georgia study finds that most of them still do not present a fair balance of information, especially when it comes to the risk of side effects.

Youth exposed to smokeless tobacco ads despite settlement

harminka — Fri, 05 Oct 2007 05:06:18 -0500

A 1998 settlement designed to limit the marketing of smokeless tobacco to youth hasn’t been effective, according to a new University of Georgia study published in the early online edition of the American Journal of Public Health.

Microsoft Delivers Local Video Advertising Capabilities to Associated Press

harminka — Mon, 24 Sep 2007 12:34:51 -0500

Combination of Atlas ad serving technology with MSN Video platform enables AP media-member and customer Web sites to sell and deliver local video advertisements to maximize revenue opportunities.

Microsoft’s Atlas Publisher Suite Adds 20 New Clients

harminka — Mon, 24 Sep 2007 12:26:34 -0500

Microsoft Corp. today announced that more than 20 publishers have switched from other ad serving providers or solutions to the Atlas Publisher Suite, since the company unveiled its plans to acquire aQuantive Inc., marking a major milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group. New customers include SmartBrief Inc., Reunion.com Inc. and Entrepreneur.com Inc.

What do we see when we look at ads?

harminka — Tue, 07 Aug 2007 11:57:54 -0500

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly “dumb process,” driven by visual stimuli such as the size of the ad or the color of the text.

Microsoft To Provide Digg With Ads

ruzik_tuzik — Thu, 26 Jul 2007 02:08:38 -0500

Microsoft signs agreement with Digg to provide the social news network with online contextual ads.