Advertising

AdECN Invites Ad Networks to Join Pilot to Test Latest Exchange Model

harminka — Tue, 04 Nov 2008 14:14:33 -0600

AdECN Inc., a Microsoft Corp. subsidiary, today at the ad:tech New York conference invited advertising networks that buy and sell online advertising to join in a limited pilot of its new federated system.

Presidential candidates' television ads most negative in history

harminka — Sat, 01 Nov 2008 04:18:33 -0500

The 2008 presidential campaign, as reflected in candidates' television spots, has been one of the most negative campaigns in history.

Tobacco companies paid movie stars millions in celebrity endorsement deals

harminka — Thu, 25 Sep 2008 07:40:51 -0500

Tobacco companies paid the Hollywood A-listers of the 1930s and 1940s millions of dollars in today's money to endorse particular brands of cigarette, under contract, reveals research in Tobacco Control.

"I'm a PC Ad," But I Was Made on a Mac

Iria — Fri, 19 Sep 2008 23:51:56 -0500

Microsoft's new phase of its ad campaign, aimed at renovating the image of Windows, which began with the much criticized Seinfeld-Gates ads (three of which were filmed but only two of which were aired), seems much better than the first phase.

Advertisers' language choices evoke different reactions

harminka — Thu, 18 Sep 2008 08:16:59 -0500

Virtually every population in the world has at least one thing in common: multinational companies are vying for their attention. From General Mills in India to Godiva Chocolate in Paraguay, advertising is one of the most significant expenditures companies make the world over.

Heinz Pulls Ad With Men Kissing After Complaints

admin_huliq — Wed, 25 Jun 2008 12:38:54 -0500

Heinz's ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

Nokia Simplifies Mobile Advertising with Launch of Nokia Advertising Alliance

harminka — Thu, 12 Jun 2008 00:48:17 -0500

Nokia announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.

First live advert in UK shown on British TV

admin_huliq — Thu, 29 May 2008 22:06:03 -0500

The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC.

Controversial Rachael Ray Dunkin' Donuts Ad Pulled

admin_huliq — Wed, 28 May 2008 16:18:01 -0500

Rachael Ray recently shot a Dunkin' Donuts commercial and a firestorm has erupted to the point where the ad has been pulled. That's right - DD couldn’t take the heat and decided to get out of the kitchen.

Spam Turns 30! Pfizer Applauds

admin_huliq — Mon, 05 May 2008 10:36:24 -0500

Thirty years ago on May 3rd, 1978, the first unsolicited commercial email advertising a product that people really didn't want went out over the precursor to the Internet, the Defense Department's Advanced Research Projects Agency network, or Arpanet.

Weight Loss Products Advertisements are Misleading

harminka — Sat, 03 May 2008 09:51:29 -0500

There have been recent claims that dairy products can help people lose weight, and the dairy industry has hyped the assertion by investing millions of dollars in commercial advertising. However, a new review of the evidence published in the journal Nutrition Reviews reveals that neither dairy nor calcium intake promotes weight loss.

Google TV Ads Go Live

admin_huliq — Fri, 02 May 2008 09:07:24 -0500

Google TV Ads service has exited invitation-only beta and gone live, as announced on the official Adsense blog.