branding

What's In A SyFy Name?

Armen Hareyan — Wed, 08 Jul 2009 13:32:12 -0500

When most people think of the Sci Fi Channel, they envision “Star Trek” reruns and late night B-movies with some sort of werewolf or genetically mutated spider invasion.

Doubts make consumers more willing to reevaluate brands

harminka — Tue, 06 Jan 2009 04:54:18 -0600

Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois marketing expert.

LG Electronics Launches Global Brand Campaign

harminka — Fri, 12 Dec 2008 15:42:46 -0600

LG Electronics (LG), a global leader and technology innovator in consumer electronics, launched a new creative brand campaign featuring LG’s brand identity of “stylish design and smart technology, in products that fit consumer’s lives.”

Frequent price promotions threaten quality brands

harminka — Tue, 09 Dec 2008 04:42:10 -0600

Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

How brand exposure affects your choices

harminka — Tue, 14 Oct 2008 13:38:58 -0500

Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.

Google Leaps Into the Top 10 for Global Brands

Michael Santo — Sun, 21 Sep 2008 22:48:12 -0500

Last week Interbrand issued its 2008 Best Global Brands rankings. While most of the top 10 remained unchanged, with IBM and Microsoft swapping places (IBM rose from 3 to 2), one big change emerged: Google rose from 20 to 10, with Mercedes-Benz dropping to 11.

New driver of brand extension success found

harminka — Fri, 16 May 2008 07:06:47 -0500

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them. In an increasingly borderless world in which brands can be as powerful as currency, stretching brands that already have strong equity has become an ever more important avenue for growth.

Sony Ericsson signs Maria Sharapova in Landmark Off-Court Deal

harminka — Mon, 14 Jan 2008 15:18:38 -0600

Sony Ericsson Mobile Communications has announced today that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.

How to imbue products with symbolic meaning

harminka — Sat, 05 Jan 2008 02:11:42 -0600

Many people pay silly money to wear a particular logo or a designer brand. Of course, a designer outfit doesn't keep you any warmer or dryer than an unbranded one, but functionality is only part of the story. Designer products say something about you – you are a trendy, sexy or sophisticated person. Brands help us to express who we think we are and who we want to be.

LG Embarks on Consolidated Global Branding with New Agency

harminka — Mon, 03 Dec 2007 06:27:54 -0600

LG Electronics (LG), a global leader and technology innovator in consumer electronics, has after a three month global review appointed London-based Bartle, Bogle, Hegarty (BBH) for the strategic and creative development of its worldwide marketing communications.

Trustwave is New Brand Name of AmbironTrustWave

harminka — Fri, 21 Sep 2007 06:30:37 -0500

AmbironTrustWave announces the change of their brand name to Trustwave, effective immediately.

Canon USA as # 1 Brand For Customer Loyality In Office Copier Market

harminka — Mon, 13 Aug 2007 09:49:01 -0500

For the seventh consecutive year, Canon U.S.A., Inc., has been named number one in brand loyalty within the "Office Copier" category, by Brand Key's Customer Loyalty Engagement Index.