Brand Development

New driver of brand extension success found

harminka — Fri, 16 May 2008 07:06:47 -0500

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them. In an increasingly borderless world in which brands can be as powerful as currency, stretching brands that already have strong equity has become an ever more important avenue for growth.

Guangzhou Honda Reveals New Proprietary Brand

harminka — Tue, 22 Apr 2008 11:40:36 -0500

Guangzhou Honda Automobile Co., Ltd., a Honda automobile production and sales joint venture in China, revealed the name of its new proprietary car brand, (LI NIAN), that will begin selling products in 2010, and debuted the LI NIAN Concept, a concept car that indicates the direction of the brand.

Getting Media Attention for Your Business or Brand is Easier than You Think

admin_huliq — Mon, 14 Apr 2008 10:20:42 -0500

Having a business, brand, or product to promote can be tough work if you don’t know the insider secrets to getting media attention. But if you can get that attention, your chances of success will be far greater.

Launch of first city brand

seher — Tue, 19 Feb 2008 11:15:32 -0600

Teams of performers took to the streets of the West End and Canary Wharf to give Londoners a taste of what Cardiff has to offer at the launch of the first-ever brand for the city. The brand was launched simultaneously in Cardiff at the Wales Millennium Centre.

BMW Group Creates Two New Divisions

harminka — Fri, 28 Sep 2007 13:07:19 -0500

As part of the company’s strategic realignment, the BMW Group will create two new divisions as of October 1, 2007. The new division Corporate and Brand Development, will be headed by our former director of corporate planning, Dr. Friedrich Eichiner. The move underlines the importance of corporate planning, brand management and strategic implementation at the BMW Group.

AT&T’s Global Brand Tops Rivals in Awareness Rankings

webitpr — Tue, 25 Sep 2007 09:07:57 -0500

AT&T Rated No. 1 for Unaided Brand Recognition in Telemark’s Latest Survey of Multinational Corporations

Jeweller Theo Fennel Doubles Profits

Alla — Mon, 04 Jun 2007 08:13:44 -0500

Theo Fennel the famous jeweller, among whose clients are the Beckhams and the singer Elton John, today has announced record results for another year: his pre-tax profits have doubled and equalled to Ã‚Â£1.6 million.

It's From Where? College Students Clueless on Where Favorite Brands Come From

AndersonAnalytics — Wed, 23 May 2007 15:26:35 -0500

Anderson Analytics' GenX2Z releases New National Research Study: It's From Where? College Students Clueless on Where Favorite Brands Come From - Cell Phone Makers and Cars Manufacturers among the Most Misidentified

Nielsen's New Tool to Visualize Brand Associations Within Internet Chatter

admin_huliq — Thu, 05 Apr 2007 09:35:42 -0500

Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.

KFC Becomes World's First Brand Visible From Space

admin_huliq — Tue, 14 Nov 2006 00:33:59 -0600