Clicks on sponsored links lower but show growth potential

Armen Hareyan — Wed, 22 Aug 2007 10:44:08 -0500

Sponsored links are a money maker for search engines, but a Penn State study using a search engine's transaction log indicates consumers click on sponsored listings fewer than two times out of every 10 searches, a rate which suggests consumers still prefer organic or non-sponsored links.

YPN Quality-Based Pricing: Yahoo's Smart Pricing?

Armen Hareyan — Mon, 04 Jun 2007 21:29:16 -0500

Yahoo Publisher Network's publishers today receive a notice informing about YPN's new feature called "Quality-Based-Pricing." Many online publishers started asking questions if this may be Yahoo's answer to the concept of "Smart Pricing"introduced by Google Adsense a while ago to make Adsense and Adword more optimal.