TiVo Subscribers to Buy From Amazon Using Remote Control

Odur Joe — Tue, 22 Jul 2008 18:31:21 -0500

TiVo has woken up from its television advertising slumber to strike a partnership with Amazon that seems to be welcome news for online shopping addicts. TiVo, who pioneered the digital video recorder (DVR), is looking to exploit the lucrative e-commerce business by striking a partnership with Amazon.

Celebrity Guitar Hero Ads Spoof 'Risky Business' Scene

admin_huliq — Tue, 27 May 2008 13:04:51 -0500

The year was 1983 and the movie was Risky Business. Tom Cruise played a suburban Chicago teenager who is left home while his parents leave on a vacation.

Ocean Pacific (Op) Open Road Young Hollywood Ad Campaign

admin_huliq — Mon, 28 Apr 2008 18:03:14 -0500

Abercrombie, Hollister and Walmart? In a bid to reach the young, cool crowd, surfwear company Ocean Pacific (Op) is using some of the hippest names in young Hollywood to promote their 2008 spring/summer line.

AT&T Rolls Out Latin Superstar Vignettes for Holiday Season

harminka — Thu, 08 Nov 2007 10:49:32 -0600

Singer Gloria Estefan, Actress Angelica Vale and Hosts 'El Gordo' and 'La Flaca' Entertain Hispanic Consumers With New TV Vignettes

How to manipulate perceptual focus in advertisements

harminka — Thu, 26 Jul 2007 03:15:51 -0500

In a new study from the August issue of the Journal of Consumer Research, researchers from Northwestern University demonstrate how advertisements can be manipulated to cause overemphasis of a particular feature and increase the likelihood that a certain product is chosen.

Microsoft To Provide Digg With Ads

ruzik_tuzik — Thu, 26 Jul 2007 02:08:38 -0500

Microsoft signs agreement with Digg to provide the social news network with online contextual ads.

Google AdWords Announces New Content Placement Reports for Advertisers

Anastvatz — Tue, 12 Jun 2007 04:03:11 -0500

In an ongoing effort to provide more transparency to advertisers, Google announced on June 11th the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear.