marketing

Students Launch Innovative Geography-based Marketing Game

EuropeanTycoons — Mon, 28 Sep 2009 13:29:38 -0500

Two students are hoping to set the hierarchy of the most important brands of Europe by starting an ingenious “geography-based marketing game”.

Marketing Yourself As An Animator Artist

Armen Hareyan — Sat, 08 Aug 2009 19:33:54 -0500

You have graduated from an animation or graphic design program and your ready to start looking for a job. There's a few ways to get out there and market your self. You want to make your work visisble and easily available to potential employers.

Study Explains Marketing And Cross-cultural Differences

harminka — Tue, 21 Jul 2009 03:37:09 -0500

Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.

Business Startup Guide and Business Plan Guide

Thu, 16 Jul 2009 19:08:30 -0500

This guide will provide you with an outline of tools and resources you will need to start your business.

Calvin Klein Billboard Gets F

Armen Hareyan — Mon, 15 Jun 2009 08:16:32 -0500

Calvin Klein, the company that makes perfumes and fragrances, is under fire for it's new billboard in Soho, which people find too sexy. Indeed, Calvin Klein, you get an "F" for socially irresponsible marketing. Do you guys have children? Do you walk on the streets with your 6-8 years old children?

How To Distinguish Personal Vs. Commercial Opinion

harminka — Thu, 21 May 2009 12:28:18 -0500

How do you tell if a website you are browsing is a showing you a personal web page expressing the opinions of an individual or the marketing speak of a commercial site in disguise? Information engineers in India and Japan believe they have found an automatic way to discriminate between personal web pages and commercial pages designed to fool consumers.

The Funniest Ad: Bear And The Fisher

Armen Hareyan — Mon, 08 Dec 2008 09:30:22 -0600

John West has produced one of the funniest ads. Its Salmon Ad has been recognized as the funniest ads on the internet.

Marketing messages may not work in uncommon situations

harminka — Tue, 16 Sep 2008 08:00:12 -0500

Marketers like to talk about "priming" goals—or sending subtle messages to encourage consumption. For example, thirsty people who encounter ads related to thirst tend to buy more beverages.

Vyke Launches Consumer Expat Marketing Campaign

webitpr — Wed, 20 Aug 2008 10:32:18 -0500

Cricket legend Sourav Ganguly appointed as brand ambassador. Vyke Communications (www.vyke.com) the mobile Voice over Internet Protocol (VoIP) service provider, today announces the launch of its consumer marketing programme targeting the Asian expat communities.

Webroot Appoints Brian Czarny Vice President Of Solutions Marketing

webitpr — Thu, 19 Jun 2008 08:08:24 -0500

Former MessageLabs Executive Joins Webroot to Support Demand for Webroot® Security SaaS Solutions

Master the French market – the British way

webitpr — Fri, 30 May 2008 06:19:31 -0500

UK food and drink manufacturers interested in maximising the potential for their products in France should consider attending the Food from Britain (FFB) Food Retailing in France Workshop taking place from 12 –13 June 2008 in Paris.

First live advert in UK shown on British TV

Armen Hareyan — Thu, 29 May 2008 22:06:03 -0500

The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC.