consumers

Consumers influence christmas tree styles

harminka — Mon, 29 Sep 2008 12:13:50 -0500

The Fraser fir is gaining popularity among American consumers looking for beautiful, long-lasting Christmas trees. Consumers favor Fraser fir for its conical shape, dark green foliage, pleasant aroma, and excellent needle retention.

Too many choices can spoil research

harminka — Thu, 26 Jun 2008 06:16:33 -0500

The more choices people get, the less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study’s findings may affect the way researchers examine consumer choices.

Uncle Sam's Money Vault Open to All July Fourth

LESKOPR — Tue, 03 Jun 2008 11:30:12 -0500

(Washington DC) June 3, 2008 In honor of Independence Day, best-selling author, Matthew Lesko is inviting everyone to join him online July Fourth at www.UncleSamLive.com when he hosts his first National Treasure Hunt, answering any and all questions about finding financial independence using government programs.

New Model Helps Predict Product Choices

harminka — Sat, 31 May 2008 04:12:08 -0500

In today’s world, consumers face a dizzying array of product choices. Most often, there’s not just one ideal product; it depends on the individual and the context. A beer might be perfect for relaxing after work; a sports beverage after jogging. And a teenager’s ideal beverage isn’t the same as a business executive’s.

Texas Power, WhiteFence.com Partnership To Benefit Consumers

admin_huliq — Tue, 20 May 2008 10:35:20 -0500

One of the fastest growing retail electricity providers, Texas Power, recently announced its partnership with WhiteFence.com, the nation's leading online marketplace for utilities and home services. With the addition of Texas Power to WhiteFence's powerful transaction engine, consumers have access to a fast and free online ordering system to find the best rate plans for Texas Power.

How Americans Can Buy American, While Green

admin_huliq — Tue, 20 May 2008 10:11:47 -0500

If you have been paying attention to the presidential primaries on either side of the aisle, chances are you have heard about two major themes from both the former and the remaining presidential candidates: the economy and the environment. The question is how Americans Can buy American, supporting the economy and protecting the environment.

Counting every thought: What consumers see when looking at ads

harminka — Mon, 21 Apr 2008 12:08:08 -0500

Thought-listing exercises are frequently used by researchers to gauge people’s reactions to advertisements. But a new paper in the June 2008 issue of the Journal of Consumer Research from the Wharton School of Business suggests two alternative methods that may more accurately reveal what consumers actually notice.

We are family, but advertisers often miss the point

harminka — Mon, 21 Apr 2008 12:05:12 -0500

Even though most Americans think of themselves as part of a family – and many list “being a family” as a top priority – very little is known about how membership in this collective actually affects consumer decisions, from choosing a cell phone plan to remodeling the kitchen to how we display treasured keepsakes.

When does context matter in product evaluations?

harminka — Mon, 17 Mar 2008 12:12:58 -0500

In most real world settings, consumers encounter and evaluate products in mixed environments – aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. Exposure to information about certain products can cause “spillover” to evaluations of subsequent products. But when does this influence occur?

Study finds that how container feels can affect taste

harminka — Mon, 17 Mar 2008 11:57:23 -0500

Does coffee in a flimsy cup taste worse than coffee in a more substantial cup? Firms such as McDonalds and Starbucks spend millions of dollars every year on disposable packaging, but a new study from the April issue of the Journal of Consumer Research suggests that trying to skimp in this area might not be worth it – and may negatively impact consumers’ perceptions of taste and quality.

Study finds that we spend the resources differently

harminka — Mon, 17 Mar 2008 11:38:21 -0500

Economists usually treat time like money – as another scarce resource that people spend to achieve certain ends. Money is used to pay for things like furniture and plane tickets; time is spent assembling the do-it-yourself bookshelf or searching for cheap flights on the Internet.

Marketplace drama

harminka — Wed, 13 Feb 2008 02:07:10 -0600

A fascinating new paper from the Journal of Consumer Research investigates the seven-year war on music downloading that unfolded among corporate music executives and music downloaders.